Character/Location Research

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Primary research

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Most male respondants argued that music videos were contradictory of the song and the visuals distracts the audience from the actual talent of the star/artist. Especially in female music videos, males feel they are gazing over the image of the artist rather than what is being played. Some artists such as Justin Bieber are adored my young females because of his appearance.

Conventions of Websites

In today's society, artists using a website to establish their brand is rare because of the increase in making social networking. Artists are found easily on Facebook, Twitter and Instagram by simply typing their stage name into search engine. Some social networking accounts are controlled by their managers because the artist is too busy to update fans on the activities they are doing or some posts made by users can cause offence to the star and they feel constantly watched nad judged which can be downgrading.

Twitter: Has a high population of followers, the site consists of a member 'tweeting' a message, image or video to their followers. Only registered users can read the tweet made by someone if they are following them or if someone else 'retweets' the post on their timeline for other users to see. Twitter is used every minute of the day by users internationally there re for a star to promote themselves using this site, they efficiently grab attention from their fans especially if its used on a daily basis.


Examples:
This is an example of how a star promotes their tour on Twitter.
Drake has over 4 million followers and this influences the
amount of tickets he will sale once this tweet is established. Users
who follow Drake will have priority over individuals who would
get this information via radio.

This is a good way to interact with fans as they adapt a relationship with the star
because it is the actual star that is posting messages.

This is an example of how a members twitter page is displayed. It is very easy to find a celebrity on twitter by just using the search engine on the site. By following the star it allows audience to be updated with their everyday activities of the star is socially active with twitter.

DIGIPAK (Research and Analysis of Existing Products)

Rihanna Digipak Analysis from Laraayloo

Market Genre Research and Inspirations

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Key Theories

Pitching Ideas

This is our first pitch of ideas towards creating our music video. Our theme is London Underground Sound.

10 Facts about Music Video History

What is a music video?
Used as a short film to intergrate the written song or sound by imagery and published for promotional reasons to market the artist and recordings.
History
During the early 20th century where talkies, soundies and shorts helped produce music video. Musicals were a start up to music videos and inspires present music videos and videos in history. Music videos were known as promotional clips for big artists in the 1950-60's

Fact 1.
Michael Jackson is one of the most popular icons in music video history as his videos were used to promote his recordings. Music videos such as 'thriller' 'beat it ' and 'billie jean' were famous narrative visuals.

Fact 2.
In 1929 Bessie Smith was filmed singing a hit song called Louis Saint Blues which in those days was known as a short two-reel film.

Fact 3.
In the 1950s and 60's promotional clips were inspired by this times' musical films. Srars began to imitate scenes of a musical and implant them in their vudeis with a twist. For example Michael Jacksons 'Bad' taken from West  Side Story musical and Madonna's Material Girl imitated the 'Diamonds are a Girls Best Friend' scene in Gentlemen prefer Blondes'

Fact 4.
Walt Disney had cartoon films that had classical ambient sounds during the film

Fact 5.
MTV UK & Ireland was launched oonky in July 1997

Fact 6.
MTV is an American based channel and first launched in 1981 in the USA

Fact 7.
1974 was the beginning of music television

Fact 8.
MTV VMA's was anounced to awarded mainstream artists for their music video and also awarded director's

Lip Sync

Please see comments.

MINUTE NOTES (1ST PLAN)

Possible use of genres for the music video
- House
- Grime
- Indie
- House
These genres are less mainstream and known as underground sound therefore the production could be more creative and less difficult than using a mainstream sound which will require high budget use of cameras and equipment. Choosing amainstream song requires high quality and as a student we do not have the expenses for this.


Locations:
- Clubs in Central London
- O2 Arena
- West End


Settings:
- London Transport
- Nightclubs
- Night atmosphere using road shots and headlights




Chosen Idea 
Song: Crazy Cousins feat. Kyla - Do You Mind
Genre: UK House
This song was released in 2008 which isn't as current but still has an attraction to the younger population. Songs of this genre are highly favourited by those in urban youth culture

In the video...
There is a main female singer approaching a male in a club. Surrounded by the 'star' will be young ravers dancing to the song in the club