This is a technique used to appply different colour effects for a specific piece of footage. By double clicking the footage and selecting 'filters' I adjusted the brightnes and contrast and added a matte choker effect to produce Figure 3. This was done to add an edgy effect ot he video.
The 'cross dissolve' transition was used on Figure 1 where I combined footage of a male and female smoking at different day times. Also at this time in the song the lyrics are 'as I inhale the fume' which is illustrated here.
Taking advantage of this transition would not synchronise well with the tempo of the song. Jump shots were more appropriate and links in with the idea of the song. As the song is about the feeling you get whilst your raving, fast jump shots can give the audience a sense of how it is when inside a club.
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| Figure 1. Example of cross dissolve transition |
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Figure 2. Stereotypical representation of Youths in London
This is our target audience |
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| Figure 3. The infrastructure of London |
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