Evaluation Question 1:

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Examples of Use:

During the photoshoot for the digipak we chose a similar location as this CD cover (Yasmin - Light Up The World). The visual effect and font attracted my attention because it emphasises the urban culture. The photo is taken in an urban setting at a mid-shot which frames the artist with architectural buildings and vehicles. The use of the black and white visual effect adds to the urban feel but can subvert in terms of our young audience. Black and white stresses old fashion vintage style; this effect was used in early 20th century but still has an appeal to young audiences who listen to urban genres.
The font is slightly similar to vandalism font which attracts younger audience and rejects an older audience because they consider themselves mature by not involving in petty crimes.

Examples of Challenges:

I haven't got many examples of where we've challenged conventions of this genre. In this genre the if the artist is female they are not hyper-sexualised they are most likely to be hidden and framed with icons that create a narrative for the audience to comprehend. From audience feedback I conducted that when an artist is hyper-sexualised it distracts them from actually listening to the music. On our website we used images where the artist is positioned with her hand on her hips to exaggerate her stomach which is complimented with white clothing. Comparing with the Rinse fm website the artists are not stressed for their appearance but the music an their interest is shown on this website. There isn't a gallery which shows how the artist presents themselves because they express themselves through music.