Evaluation Question 4:

What have you learned from audience feedback?

The majority of responses given after our target audience have seen the final product of the digipak and the music video have been positive. Many appealed to the black and white theme of the digipak. A few respondents said they felt thrilled after seeing locations they are used to seeing regularly on a daily basis. For example some of the audience live in Brixton and Croydon and found it exciting to see places they are familiar with. From here I learnt that an audience grip more onto a text when they view something that represents them.

The criticism received were mainly towards the lip-syncing in the video and due to it being of low budget it didn't satisfy everyone's viewing. Also because its a video used to promote an upcoming artist, audiences are not always easily attracted to products that are low budget and new. I've learnt that non-established artists have a harder job in creating a fan base. I also realised that this video would not have been mainstream because it really differs from music videos that are already played on music channels. This video would not have been a successful viewing on KISS or MTV  music channels for instance.Overall I think made a succesful video in terms of satisfying our target audience.

Here are some examples of audience feedback from the social media application SnapChat, I posted the video and the digipak as a story on the application for all of my contacts to view.