Treatment
for ‘Nadine – On a Mission’ (3:19)
My music video is a combination
between narrative and conceptual typologies. The short narrative shows Cecilia, the star, walking through the streets of South London admiring her surroundings to reflect the feeling when entering a rave. Cecilia will be singing 'On a Mission' whilst wearing headphones and at other times she's not wearing headphones. In some shots Nadine is dancing or 'bubbling' to the song during her travel through architectural areas in Brixton and Croydon. (we are using two locations)
What do the lyrics suggest?
From research, audiences have
said this song suggests ‘trippin’ a slang term used to describe someone
completely freaking out over something small and often drugs are involved with
this phrase. The lyrics are meant to describe how a young person feels once
they enter a club and the impact that the energy of people can have inside a
room. The quotes “keep up with me as we lose control” and “this right here I
swear will end too soon” highlight the visuals of a club scene with drugs. This
genre is highly, associated stereotypically with drugs.
What is the concept?
The narrative is supposed to be
contradictory of the lyrics but have a slight connection. As Cecilia is on her
journey coming to contact with strangers and associates. She wears headphones whilst singing the
song outside key locations that demonstrate her lyrics. The key lyrics help
explain the narrative; “keep up with me as we lose control” is to suggest her
being excited on her journey to meet people, “this right here I swear will end
to soon” is to compliment the tempo of the song as everything is shot in
fast shots and also to show how fast time can go when you are enjoying your time somewhere or being with someone “as I inhale the fume” is to associate with the genre and acts as a metaphor explaining her surroundings as her drug. We’ve represented the
message of the song through the fast movement of shots and the atmosphere
throughout the video.
Representation of Genders and Youth
The star Cecilia has an urban
style inspired by Rihanna but not hyper-sexualised through her image so the
music isn’t distracted. Cecilia's appearance subverts from pop videos as her attire consists of jeans, lack of jewellery and a fur coat. Cecilia will be interacting with people between the ages of 17-20. The youths are shot in shopping areas which helps represent their motives and interests.
First Minute includes (00:00 –
01:26):
Establishing the urban setting of
Brixton, with a variety of shots of local clubs and bars where the lyrics
illustrate what happens in these locations; (Satay Bar, PlanB, and Brixton
Academy etc). The camera follows Gilda throughout Brixton market and the high
street as she sings the song. This first minute is mainly to establish the
setting and highlight what Cecilia will be involved in.
Second Minute includes
(01:27-02:22)
As Cecilia is making her way
through Brixton/Croydon she visits some shops and exchanges smiles will employees in the market, she goes into some stores still singing the
song with her headphones on acting oblivious to her surroundings because she’s
focused on what she is listening to. This minute is to capture Cecilia at close
ups doing lip syncs and give a sense of her character through her performance.
At one point during this minute there will be scene where a group of youths are
gallivanting, smoking and interacting with one another by dancing and smiling.
Another scene is where Cecilia sees someone she knows and becomes excited.
The Last Minute includes
(02:23-03:19)
The tempo is slower once it
reaches this time of the song and from here onwards the lighting changes from
light to dark to emphasise the time change during the song. This is done
through a weather shot of the sky edited into fast motion. As soon as the beat
drops to a slow pace there is a shot of someone doing a backflip in slow
motion. Cecilia continues to walk through Brixton/Croydon. It ends with Cecilia walking into a distance after smiling.
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